In current times advertisement through letter writing is a huge business. You can see for yourself how many such letters you get everyday on a regular basis. Most of these letters go to the trash but some of these are preserved and even files for reference. Decision to keep or throw an advertisement letter comes in a quick glance of couple of seconds. During that brief time, one should see something so interesting that they would want to know more. Most commonly, this is a headline that has attracted your attention. An advertisement letter must have a catchy headline which offers the readers what they wish to know at a single glance. Something should be done to get immediate action. Something should tell what a delay may cost. Many successful selling letters puts an expiry date on a certain offer. All this can get prompt actions without which there will be delays and things will be forgotten with the passage of a few days.