Writing proposal letters to sell advertising space can be tricky. Often, you are only given one chance to impress your potential advertiser. For this reason, you need to write your letter carefully, strategically and avoid any errors.
Every letter to potential advertisers needs to have a link to your website or contain a description of your business. Potential advertisers will loose interest if they are unable to research your company and look at the rates that you offer.
You must also describe your target audience in the letter. Give potential advertisers something to identify with. They don’t want to spend money and see it go to waste. If you can prove to them that your readership aligns with their audience, then you have a greater chance at making a sale.
Include statistics. If you are selling advertising space on a website, then the statistics could be data about your website’s search engine ranking or regarding the volume of traffic to your site. Proving that lots of people read your website or magazine will spur interest since high numbers are what people look for.
Include case studies of previous businesses that advertised with you. Tell a success story of a business that increased their profits by advertising with you. If the business is in the same industry as your prospective advertiser then this will raise the level of interest.
Remember that all proposal letters (whether its email or not) need to include an advertising rate card for people to refer to regarding prices.
Finally, keep your letter professional and to the point. The most important thing to remember is to follow up. Make sure to say something at the bottom of the letter about contacting the person in a few weeks. After the time has passed, make sure to follow through with contacting them about their decision.
Every letter to potential advertisers needs to have a link to your website or contain a description of your business. Potential advertisers will loose interest if they are unable to research your company and look at the rates that you offer.
You must also describe your target audience in the letter. Give potential advertisers something to identify with. They don’t want to spend money and see it go to waste. If you can prove to them that your readership aligns with their audience, then you have a greater chance at making a sale.
Include statistics. If you are selling advertising space on a website, then the statistics could be data about your website’s search engine ranking or regarding the volume of traffic to your site. Proving that lots of people read your website or magazine will spur interest since high numbers are what people look for.
Include case studies of previous businesses that advertised with you. Tell a success story of a business that increased their profits by advertising with you. If the business is in the same industry as your prospective advertiser then this will raise the level of interest.
Remember that all proposal letters (whether its email or not) need to include an advertising rate card for people to refer to regarding prices.
Finally, keep your letter professional and to the point. The most important thing to remember is to follow up. Make sure to say something at the bottom of the letter about contacting the person in a few weeks. After the time has passed, make sure to follow through with contacting them about their decision.
