• Keep readers in mind:
Highlight benefits not features. No one is interested in knowing about the long history of the company. They want to know what the product is and how that product will help to make their life easier. So try to give information about the product not about the company.
• Use colored or textured paper:
Select the paper that will be noticeable among other flyers but have a professional look. Bright colors should not be used try to use such colors that make flyer delicate and attractive.
• Blank space:
Make the flyer easy and attractive for potential customers so that they keep on reading.
• Eye-catching photo:
Include a large, colorful photo in the top one third of the flyer. If company is promoting a product then place a pleasing photo of the product. If company is promoting their service then include company's owner's photo.
• Make it easy:
Contact information should be noticeable. Include telephone number, address and email address clearly on the flyer.
• Give incentive:
Give potential customers an incentive that if they call with in next 3 days they will receive a discount. Very few businesses take full benefit of this technique.
• Flyer distribution:
keep in mind the distribution of flyer while making the flyer like Place the flyer on every bulletin board. Give them to people sitting in cars or give them out on busy areas.
Highlight benefits not features. No one is interested in knowing about the long history of the company. They want to know what the product is and how that product will help to make their life easier. So try to give information about the product not about the company.
• Use colored or textured paper:
Select the paper that will be noticeable among other flyers but have a professional look. Bright colors should not be used try to use such colors that make flyer delicate and attractive.
• Blank space:
Make the flyer easy and attractive for potential customers so that they keep on reading.
• Eye-catching photo:
Include a large, colorful photo in the top one third of the flyer. If company is promoting a product then place a pleasing photo of the product. If company is promoting their service then include company's owner's photo.
• Make it easy:
Contact information should be noticeable. Include telephone number, address and email address clearly on the flyer.
• Give incentive:
Give potential customers an incentive that if they call with in next 3 days they will receive a discount. Very few businesses take full benefit of this technique.
• Flyer distribution:
keep in mind the distribution of flyer while making the flyer like Place the flyer on every bulletin board. Give them to people sitting in cars or give them out on busy areas.
