What Are The Psychological Effects Of Color?


2 Answers

Steve Theunissen Profile
Colors have notable psychological effects and can be used to good advantage.
Among the "warm" colors are red and orange. These are lively and tend to excite emotions and stimulate certain bodily functions. According to the book The Art of Color and Design, red light "accelerates the pulse and raises blood pressure." Persons who prefer red are often impulsive and energetic, with strong personalities and a craving for action and success. Properly used, red and orange can be stimulating, but overuse produces tension.

Another warm color is yellow. Bright, clear yellow reminds one of the sun and is cheerful, gay and lively. On the other hand, the darker yellows and greenish yellows are not popular. In the minds of many they suggest things such as sickness, cowardice, envy and treachery. But when properly related to other colors, these yellows contribute to a delightful overall effect.

The "cool" colors, including violets, blues and greens, are tranquil and serene. They have a calming effect upon people. In contrast to the results of red light upon humans, blue light has been found to retard the pulse rate and lower blood pressure. Light blue is soothing, suggesting blue skies and the waters of rivers and lakes. Light green is another restful color, reminding one of the outdoors.
thanked the writer.
carol washington
carol washington commented
Red and yellow help stimulate people to buy products and blu and green makes people think of cleaning . Think of the toothpaste and mouthwash aisle.
Sourabh Pandey Profile
Sourabh Pandey answered

Color influences perception but the important thing to remember is that perceptions differ between people,age.It differs how an individual perceives the color.Since color is an important factor in visual appearance of product.

Studies say that 90% of the purchases are influenced by the visual factors. For example:75% of pencils sold in United States are of yellow color as yellow shines with optimism,enlightment,happiness.Shades of golden yellow carry the promise of positive future.

Color psychology effects purchase behavior for appliances also.Color increases brand recognition by 80%.

I list few colors with their psychological effects below:

  • Burgundy-Rich and refind
  • Black-Color of sophistication
  • Blue-Trust and dependability
  • Orange –Fairness and affordability
  • Green-Attract eco-minded people

Watch this short video to know more about it:


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