Color affects advertisement well because it sends a message faster than talking or reading. They recieve the message in their minds quicker. Also its more eye catching than black and white ads.
How Does Color Affect Advertisement?
Human brain receives signals faster through eyes rather than ears.
Visual appearance is supposed to be more appealing when compared to any other senses.
By using color psychology, we can send:
A positive or negative message
encourage sales
calm a crowd
make an athlete pump iron harder.
Our nervous system requires input and stimulation.we become bored in the absence of a variety of colors and shapes.
A colored image may hold the attention for two seconds or more.
Color can be used as a tool to emphasize or de-emphasize areas.
Use color to highlight key information.
Color can improve readership by 40 percent 1, learning from 55 to 78 percent 2, and comprehension by 73 percent 3.
A picture with natural colors may be worth a million, memory-wise.
Color helps us to process and store images more efficiently than colorless (black and white) scenes
Ads in color are read up to 42% more often than the same ads in black and white.
Colors can determine the shopping habits of customers.
Black, blue, red and orange attract impulsive buyers.
Smart shoppers are attracted to pink, light blue and navy blue colors.
Companies use colors in logo, advertisement, etc., to pass the right message
to the customer.
Colors have a psychological influence in marketing.
The moods and the sentiments are represented with colors.
Symbolic representation is not blind, but an effective way communicate the
feelings spontaneously and strongly.
The effect of colors in influencing the mind of the prospective customer is
high.
Visual appearance is supposed to be more appealing when compared to any other senses.
By using color psychology, we can send:
A positive or negative message
encourage sales
calm a crowd
make an athlete pump iron harder.
Our nervous system requires input and stimulation.we become bored in the absence of a variety of colors and shapes.
A colored image may hold the attention for two seconds or more.
Color can be used as a tool to emphasize or de-emphasize areas.
Use color to highlight key information.
Color can improve readership by 40 percent 1, learning from 55 to 78 percent 2, and comprehension by 73 percent 3.
A picture with natural colors may be worth a million, memory-wise.
Color helps us to process and store images more efficiently than colorless (black and white) scenes
Ads in color are read up to 42% more often than the same ads in black and white.
Colors can determine the shopping habits of customers.
Black, blue, red and orange attract impulsive buyers.
Smart shoppers are attracted to pink, light blue and navy blue colors.
Companies use colors in logo, advertisement, etc., to pass the right message
to the customer.
Colors have a psychological influence in marketing.
The moods and the sentiments are represented with colors.
Symbolic representation is not blind, but an effective way communicate the
feelings spontaneously and strongly.
The effect of colors in influencing the mind of the prospective customer is
high.