Writing titles is about taking all of the elements of the work and trying to distil it down into something that captures the essence of the work in something short and catchy. The title should never simply reflect your desire to capture an audience or hold a reader's attention long enough to buy the book/work.
However, there does have to be the balance, delicate as it may be, between crafty title (one that is crafted) and a marketing worthy title. Some times people name their work crazy stuff, but it does need to peak interest, so crazy can be good too.
I try to mindmap, all of the words that I associate with the project, spinning these off into spiders legs on the mindmap, allowing my creativity and order to work together. This way you tend to have a lot of words on the mapped page, that you can play around in combination with each other.
However, there does have to be the balance, delicate as it may be, between crafty title (one that is crafted) and a marketing worthy title. Some times people name their work crazy stuff, but it does need to peak interest, so crazy can be good too.
I try to mindmap, all of the words that I associate with the project, spinning these off into spiders legs on the mindmap, allowing my creativity and order to work together. This way you tend to have a lot of words on the mapped page, that you can play around in combination with each other.